Nodal Bits
Chris Silver Smith blogging on Search Engine Marketing, Local SEO, Technology & more.
Chris Silver Smith
President of Argent Media SEO Company, Dallas, TX, Technologist, Artist & Commentator.
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The 12th Man
Tuesday, February 4th, 2014The logo of the 12th Man Foundation, designed by Chris Silver Smith
The recent Super Bowl hoopla brought the Seahawks 12th Man to national attention, but I wonder how many realize that this fan support concept was founded by Texas A&M University? Most of my friends and acquaintances are unfamiliar with my past ties to the A&M organization and its iconography as well. Shortly after college, I worked for TAMU as a scientific illustrator, mapmaker and graphic designer. While in that capacity, I designed the 12th Man’s iconic logo.
If you’ve driven around the state of Texas for any length of time, chances are good that you’ve seen this logo on decals on the back windows of a great many vehicles. I think it’s probably the most widely visible thing I’ve ever designed.
So, how did the 12th Man itself come to be associated with the Seahawks, way up in Seattle, Washington? (more…)
Tags: 12th man, branding, logos, seahawks, sports marketing, super bowl, tamu, Texas A&M University, trademarks
Posted in General Commentary, Law and Legal Matters, Marketing | 1 Comment »