Bedbug Registry – A Directory Of Places Not To Stay

September 20th, 2010 by Chris Silver Smith

Bed bug, Cimex lectulariusI first started hearing about bedbugs a couple of years ago when some friends of mine in Brooklyn, New York were telling me how bedbugs were becoming a serious problem in New York City apartments. Fast forward to 2010, and it seems that bedbugs have become a rampant problem in NYC as well as a growing problem throughout the country. A short while ago Abercrombie & Fitch in Manhattan became embarrassed with bedbug reports and was forced to close for fumigation along with Niketown, and a few weeks later the AMC Empire 25 Theater in Manhattan had to shut down briefly for bedbug fumigation after reports of people getting bitten during movies.

In fact, despite fairly good quality assurance checking, even Google has bugs in their Manhattan offices!

I mentioned to my New Yorker friends that I was again coming to New York for the upcoming SMX East conference, and they immediately sent me a link to the Bedbug Registry, and urged me to check out if there were any reports on the hotel I was selecting before I came. (Unfortunately, the conference hotel had some reports, although I won’t be staying there.)

Bedbug Registry

BedbugRegistry.com

I was amused to see that interest has spiked to the point where people are now interested in reading and filing reports on bedbug bites at hotels throughout the country. Read the rest of this entry »

Corn Maze Memorializes Deadliest Catch Captain Harris

September 20th, 2010 by Chris Silver Smith
Captain Phil Harris - Rutledge Corn Maze

Captain Phil Harris in the Rutledge Corn Maze

The cool “mapvertising” concept of a corn maze is now being applied to memorializing the Deadliest Catch Captain Phil Harris, who died earlier this year. The Rutledge Corn Maze in Tumwater, Washington, has declared that their theme this year will Captain Harris, and the aerial photos show that the maze has been shaped as a sort of portrait of him, and includes the name of his crab boat, the “Cornelia Marie”.

I’ve written previously about cornfield mazes and how some companies are using them for advertising. While it’s not unusual for companies to also memorialize people, I think this is probably the first time a corn field maze has simultaneously been a memorial remembrance. Read the rest of this entry »

Idearc (Superpages) Trustee Files Lawsuit Against Verizon Over Bankruptcy

September 17th, 2010 by Chris Silver Smith

Wow! U.S. Bank is suing Verizon for spinning-off their yellow pages unit, called “Idearc Media” after the spinoff, with too high a debt load. Idearc Media was the operator of Superpages.com, a major internet yellow pages site. U.S. Bank is the trustee for Idearc.

Verizon & Involvement in Fairpoint Communications & Idearc Bankruptcy Filings idearc media logo

For anyone who hasn’t followed the string of companies involved, here’s the super-brief overview: Read the rest of this entry »

Pavement Patty Speed Control

September 17th, 2010 by Chris Silver Smith

I saw this on MSNBC last week, and I thought it was clever. “Pavement Patty” is an anamorph image painted onto the street. As you drive up to it, the image of the child and the ball are designed in a perspective distortion that causes it to pop out, making it seem as though a child chasing a ball has just dashed out into the street in front of you:

Pavement Patty

Anamorphs or anamorphic projections are optical illusions that have been around since the Renaissance.

Using an anamorph in this way is innovative, although I’m not entirely convinced that painting optical illusions out in the street is a good idea. If a driver glances at the street before them, glances away, and then looks up and sees a child abruptly in front of them, they’re more likely to swerve, causing a real accident in an effort to avoid a false one.

To really see the effect, watch the video.

Attending & Reporting On BIA/Kelsey’s DMS ’10 Conference

September 14th, 2010 by Chris Silver Smith

DMS '10 Yellow Pages and BeyondThe Directional Media Strategies 2010 conference is happening this week in Dallas, and I’ll be attending and reporting on it. DMS is the central conference of the Yellow Pages industry, and is attended by many directories, directory service providers, and other local tech companies.

The conference is scheduled to begin Tuesday at 12:30 pm CST, and I’m planning to live blog some of the sessions over at Search Engine Land.

I’ll try to Tweet the URL and update it here when I start, so check back.

Speaking at MIMA Summit 2010

September 13th, 2010 by Chris Silver Smith

MIMA SummitI’m looking forward to speaking at the MIMA Summit later this month.

I’ll be speaking on Local & Blended Search Optimization.

“Blended Search” describes how search engines have evolved search results pages to include content from other “vertical search” results such as including images from image search, videos from video search, and news from news search.

Blended Search results can include images, video, news, blog links, maps and map content, shopping products and more.

Google’s product name for Blended Search is “Universal Search”.

Of particular interest to locally-based businesses and companies with brick-and-mortar locations are the subjects of Local Search, including info on how to rank well for searches in Google Maps and Bing Maps.

I’ll be covering key ranking criteria and ranking factors for achieving rankings for your content under Blended/Universal Search, as well as in Local Search.

While achieving rankings for content in Blended Search may sound somewhat esoteric or specialized, contemporary SEO typically requires increased attention to ranking within the various search verticals in order to augment the more pedestrian keyword search results.

SuperMedia & Dex One To Cross-Pollinate: Precursor To A Merger?

September 8th, 2010 by Chris Silver Smith

This morning, Greg Sterling reports that SuperMedia and Dex One have entered into a distribution agreement, allowing listings and business content from Superpages to be displayed on DexKnows and vice-versa.

The first thought I had upon reading this was that it’s likely a precursor to a possible merger between the two companies, a little further on down the road.

SuperMedia, Yellow Pages publisher of Superpages.com       Dex One, Yellow Pages publisher of DexKnows and Business.com

I’ve been predicting some collapse amongst the players in the yellow pages industry for quite a few years now, and I’ve even stongly suggested (see: What Could Save The Yellow Pages? 10 Ideas) that some of the large YP directory companies might want to merge in order to reduce costs and improve their competitive strength.

There’s also been talk among financial analysts about how the hedge fund, Read the rest of this entry »

Monkey See, Monkey Do: Yahoo SearchMonkey Absorbing Into Bing

August 31st, 2010 by Chris Silver Smith

Yahoo! SearchMonkeyYahoo notified me a few days ago in an email that their SearchMonkey program is about to undergo a change, with their developer tools, gallery and application preferences set to close down on October 1st.

I wrote a few of the 163 search applications which were officially approved for the gallery:

Yahoo SearchMonkey App for L.L.Bean

Nostalgically, I’m bummed that the application development tools and gallery are going away. The Yahoo! team’s concept of enabling webmasters to have some say in custom-designing their own listings’ appearance in the search results was visionary. Marketers salivated at the prospect, and literally hundreds of people approached them in hopes of getting more influence over the search listings.

Indeed, the enhanced search result listings reportedly got around a 15% higher clickthrough rate, verifying many marketer’s theories that the jazzier listings would attract more attention from searchers, resulting in more conversion activities. Read the rest of this entry »

“Downtown” Searches In Google Maps

August 30th, 2010 by Chris Silver Smith

For a couple of years now, Google Maps has decreased the influence of proximity upon rankings. However, what if your search query includes the keyword, “downtown”?

Downtowns and rankings in Google Maps

If the query includes “downtown”, such as in the phrase “downtown coffee shops seattle”, or “downtown hotels, nashville, tn”, then proximity appears to be given a whole lot more importance. Read the rest of this entry »

Google Places Updates Policy For Reviews

August 30th, 2010 by Chris Silver Smith

Google announced last week that they updated their guidelines and policies for writing reviews on organizations found in Google Maps / Places.

Consumer Reviews & Ratings Stars

Google’s reviews update may not be all that significant beyond needing to add mention of their newly-introduced protocol allowing business owners to respond to reviews. They probably took the opportunity to clarify the text while they were at it.

However, there are reasons to suspect that there could have been additional motives behind Google’s alteration of the guidelines. Read the rest of this entry »