Yellowbook has just this week announced the launch of Weforia, a group-buying/discount-deals service similar to Groupon. Like “Groupon”, the Weforia name is another “portmanteau word“, combining “we + euphoria”. The website for the new service sports a cheering crowd, evoking a music concert with the fans breathlessly waiting for the rock star to come out on stage:
The excitement of the rock concert certainly illustrates euphoria, and is probably channeling the hopes and feelings of the YP industry even more than reflecting what the new product will do. But, you can forgive Yellowbook for wanting to celebrate with a victory dance prior to having their eggs all hatch, because this is unquestionably a very strong concept that has a great chance of working exactly as they hope, and they were first out of the gates in the U.S. to integrate this type of service (Yellow Pages Group in Canada announced their service, RedFlagDeals.com, just a few days before). Read on and I’ll explain. Read the rest of this entry »
New Advisory Board Roles
August 23rd, 2010 by Chris Silver SmithI have recently joined the Advisory Board of Name Dynamics, the company which handles Universal Business Listings. (Press Release: Name Dynamics Announces Advisory Board of Key Search Industry Leaders)
I’ve also joined the SEO Advisory Board of FindLaw, a Thomson Reuters Company. (Press: FindLaw SEO Advisory Board)
I’m looking forward to serving both of these companies and contributing to their success!
Tags: advisory boards
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