Yellowbook’s Weforia: Could Group Deals Be Yellow Pages’ Game-Changer?

August 26th, 2010 by Chris Silver Smith

Yellowbook has just this week announced the launch of Weforia, a group-buying/discount-deals service similar to Groupon. Like “Groupon”, the Weforia name is another “portmanteau word“, combining “we + euphoria”. The website for the new service sports a cheering crowd, evoking a music concert with the fans breathlessly waiting for the rock star to come out on stage:

Weforia - Yellowbook's new group-buying discounts and deals service

The excitement of the rock concert certainly illustrates euphoria, and is probably channeling the hopes and feelings of the YP industry even more than reflecting what the new product will do. But, you can forgive Yellowbook for wanting to celebrate with a victory dance prior to having their eggs all hatch, because this is unquestionably a very strong concept that has a great chance of working exactly as they hope, and they were first out of the gates in the U.S. to integrate this type of service (Yellow Pages Group in Canada announced their service, RedFlagDeals.com, just a few days before). Read on and I’ll explain. Read the rest of this entry »

Google Maps & Intersections

August 23rd, 2010 by Chris Silver Smith

I’m not sure how many people might use this feature in Google Maps, but I suspect that relatively few people are aware that it exists. Google Maps allows one to submit more than just street addresses and city names in order to map location — they also allow you to submit intersections of cross-streets:

Google Maps & Crossroads - Main Street and Elm Street in Springfield, Massachussetts

To get a map of an intersection of two streets, you merely need to submit the request in this format: “[Street Name A] & [Street Name B], City]. In the above example, I use “main st and elm st, springfield, ma”.

Developers are probably even less aware that this feature is available in Google Maps API Read the rest of this entry »

New Advisory Board Roles

August 23rd, 2010 by Chris Silver Smith

I have recently joined the Advisory Board of Name Dynamics, the company which handles Universal Business Listings. (Press Release: Name Dynamics Announces Advisory Board of Key Search Industry Leaders)

I’ve also joined the SEO Advisory Board of FindLaw, a Thomson Reuters Company. (Press: FindLaw SEO Advisory Board)

I’m looking forward to serving both of these companies and contributing to their success!

Lighthouses Becoming Obsolete Due To Geolocation Technology

August 16th, 2010 by Chris Silver Smith

I was interested to see in the New York Times this weekend that lighthouses and lighthouse keepers are becoming obsolete, in large part due to geolocation technology, such as GPS equipment on ships (probably due to cheaper radars, too).

It’s sort of sad to see an entire, specialized discipline and its iconic structures abruptly made unnecessary in this way, just from technological disruption. Read the rest of this entry »

Local SEO 101: Domain Naming

August 3rd, 2010 by Chris Silver Smith

Domain naming is closely related to branding. If you have some flexibility — that is, if you don’t have a website or your website hasn’t been operating for very long — you might want to engineer your domain name to give you maximum Local SEO value. Choosing Domain Names for Local Businesses & Local SEO(If you’ve already been operating on a brandname for quite some time, you might still consider these tips for a separate domain name for your blog.)

The right domain name can give you a marginal edge above the competition when people are searching for your products and services.

Back when I wrote “Extreme Local Search Optimization Tactics“, I suggested renaming a business to include local search keywords so that your company could more closely match with the queries that most consumers would type into search engines when seeking your type of business. While those “extreme” tips were intended to be so over-the-top as to be a joke, the concept of having an optimal name is not.

For instance, a business named “Acme” isn’t going to match searches for “auto repair” as closely as a business named “Acme Auto Repair”. Descriptively-named businesses have the added benefit of always advertising/informing consumers as to exactly what they provide, each time their names are displayed, so there’s likely some significant overall advantage to descriptive names beyond search optimization.

Renaming businesses has been done for local search optimization, although Google has become sensitive to it being done non-officially, and formally/legally changing a business name or getting a DBA may be more trouble/expense than it is worth. Read the rest of this entry »

Oh, Facebook – Why Must You Rehost Wikipedia?!?

July 28th, 2010 by Chris Silver Smith

In a move perhaps inspired by Google Map’s adoption of Wikipedia content and Google’s overall preferential rankings of Wikipedia, Facebook has been testing out articles that are highly similar to Wikipedia’s. In fact, Facebook’s article pages have actually sucked in Wikipedia’s initial article content for topics in a great many cases I’ve seen thus far:

Wikipedia articles on Facebook

From my perspective, this sort of breaks one of the great benefits of hypertext that made the internet great: linking to source content. Read the rest of this entry »

Corporate Psychopaths First Go In & Shank The Strongest

July 20th, 2010 by Chris Silver Smith
Lucrezia Borgia (1480-1519), infamous lady of the Borgia family who purportedly poisoned rivals.

Lucrezia Borgia (1480-1519), infamous lady of the Borgia family who purportedly poisoned rivals.

I’m periodically reminded of some of the worst people I’ve had the pleasure of working with in corporate America. While everyone’s worked with people who are merely negative or less-intelligent or annoying, the worst-of-the-worst people are downright evil and malicious.

We spend so much time at our workplaces that morale and enjoyment of the people you spend your life with becomes very important. If one of those people is a sociopath, it can really put a strain upon your workdays. Strange that I would still think about these people, but negative incidents stick with you a lot stronger than positive ones, in many cases.

Some of these psychopaths float from company to company, leaving destruction and casualties in the wake of their passing. You can identify them pretty quickly — I remember one woman who introduced herself to me via an email note that was a fairly blistering flame — truly awesome intro for a relative newbie who can’t possibly have the full context of what/how/why things are done at a company. I say that it’s easy to identify corporate psychopaths, because, when they arrive at a company, they often go in seeking to shank the strongest first, like the new alpha-male, entering a prison block! They’ll attempt to sideline and eliminate the high-performers in order to be able to manipulate and control the entire environment.

These people are pretty wheels-off, out-out-of-control in many cases. They are primarily out for personal gain with no regard to anyone else, and/or they are out for inflicting unhappiness upon others for the sheer enjoyment of it.

Oh, the stories I could tell — Read the rest of this entry »

Is it “Game Over” for Internet Yellow Pages SEO?

July 19th, 2010 by Chris Silver Smith

In my article on Search Engine Land today, I outline how the recent local SERP testing being conducted by Google has the potential to not only reduce organic traffic to Internet Yellow Pages (IYPs) and online directories, but could also freeze out many well-marketed small-to-medium businesses.

So, is it “game over” for IYPs? Should they throw in the towel and move their promotional dollars to other, greener pastures?

IYP SEO - Game Over?

My answer to that is a confident “no!”, and not merely because I do SEO consulting. Read the rest of this entry »

The Escher Effect Invades Bing Maps

July 11th, 2010 by Chris Silver Smith
I noticed that the beta version of Bing Maps, which adds cool functionality to their mapping interface, has a fair degree of the “Escher Effect” now appearing in the Bird’s Eye view (aerial photos):
Escher Effect at the Williams Tower, Houston Tx (formerly known as Transco Tower)

Escher Effect at the Williams Tower, Houston Tx (formerly known as Transco Tower)

 

As you may know, the “Escher Effect” is caused by the digital stitching-together of quantities of aerial photos, some of which are taking at different times, and from different angles from one another. Read the rest of this entry »

Twitter Geolocation Randomly Moves Around

July 8th, 2010 by Chris Silver Smith

I have been experimenting with the “Add your location” setting on Twitter, and it’s not making a good impression on me.

Twitter's Geo Location Service

First, it ought to allow one to set either an absolute location, or to request that it set location dynamically, based upon where your geolocation is. If you were a small business proprietor and desired to Tweet on your business account from home at night, you wouldn’t want your home address location to appear on your Tweets, nor would you want some location that’s different from your place of business.

Twitter does allow you to select alternate location on a menu from what they’ve automagically selected for you. Read the rest of this entry »