Speaking At Upcoming DFW SEM Meeting

May 6th, 2010 by Chris Silver Smith

I’m looking forward to speaking at the upcoming DFW SEM Association meeting on May 19th, dubbed “Location, Location, Location, all about Local Search” along with David Mihm of GetListed.org and Brian Combs of ionadas.

Dallas - Fort Worth Search Engine Marketing Association

I’ve met both Brian and David on the search marketing convention circuit, and consider them to be colleagues and great experts on local search engine marketing subjects. I had a chance to look over the topics all three of us will be covering in our panel presentation, Read the rest of this entry »

Local SEO 101: Increase the Odds of a Plus-Box Map

May 5th, 2010 by Chris Silver Smith

You’ve likely seen Plus-Boxes in Google search results. They are little boxes which sometimes appear below a search result listing, and when clicked they expand the listing, allowing more info to be displayed, such as a small map or a stock chart.

Google Plus-Box Treatment, Coit Tower, San Francisco

For many webmasters, the question of whether a Map Plus-Box appears for a page about a location, such as for local businesses, appears to be decided very arbitrarily. Some pages with local addresses on them have the Plus-Box treatment occur, while others do not.

There are a few ways to increase the chances that Google will be able to successfully interpret the location information appearing on a webpage, so that they can pinpoint it on a map. Read the rest of this entry »

Google Indexes More Place Pages… Again

May 5th, 2010 by Chris Silver Smith

If you recall when Google Maps launched Place Pages last Fall, they had first represented that the pages would not be indexed to appear in Google organic search engine result pages (“SERPs”). Then, due to some “errors”, the pages actually did appear in organic results.

Now, in the last few days, I’m noticing more and more of the one-box listings appearing in organic SERPs. Read the rest of this entry »

AU Yellow Pages Campaign Provokes Incredulity

May 4th, 2010 by Chris Silver Smith

Hidden Pizza - Yellow Pages Marketing Campaign

YPA’s Stephanie Hobbs wrote an article for this week’s Locals Only column at Search Engine Land, and in it she used the recent Hidden Pizza marketing campaign for the Australian Yellow Pages as an example of why local businesses need to take a multi-platform approach to modern advertising. However, Ed Kohler, outspoken critic of yellow pages advertising, took exception to the article in both the comments and on his blog, calling it a “rigged study”.

I earlier critiqued the Hidden Pizza yellow pages campaign myself, Read the rest of this entry »

Sharing Comes Of Age – Google Toolbar Adds Capability

April 28th, 2010 by Chris Silver Smith

Open Share Icon - OpenShare Symbolizes SharingJust a few months ago, Google added a content sharing feature for the Google Toobar. The new button surprisingly promotes usage of a few services which are competitive of Google, indicated that Google is aware that they have sufficient numbers of devoted followers to merit inclusion. Content sharing activities are one hallmark of Web 2.0 characteristics, and Google’s addition of this feature which facilitates bookmarking/favoriting, voting, and sharing activities indicates that it’s important enough that marketers need to pay attention to it in their promotion strategies. Read the rest of this entry »

Invasion of the Pod People: Google Zurich

April 26th, 2010 by Chris Silver Smith

I really don’t know how I missed this UFO sighting, but Google’s offices in Zurich are surrealistic and look almost hallucinogenic. This one looks like a scene out of the SciFi film, Invasion of the Pod People“:

Google Zurich: Alien Pod Cubicles

Google Zurich: Alien Pod Cubicles

I’m well aware of Google’s penchant for whimsical office environments — not only have I seen some of the offices at Google Headquarters a few times, but I also covertly photographed the Google Radio offices here in Dallas-Fort Worth, back when they opened next to my office at Superpages:

Google Playroom in Dallas, Texas

Google loves to make their offices playful, giving them a happy, enjoyable atmosphere. They often incorporate bright, primary colors of red, blue, and yellow, which calls to mind their logo colors.

Some have referred to Google’s Headquarters in Mountain View disparagingly as Read the rest of this entry »

[yellow collection]

April 24th, 2010 by Chris Silver Smith

What would you do with 10,000 phone books? [yellow collection] is a site set up to collect ideas on what to do with printed yellow pages books. Some artists have contributed photos of pieces they’ve created involving the color yellow and/or phonebooks.

Yellow Pages Art from Yellow Collection by Petter Palander

Yellow Pages Art from Yellow Collection Petter Palander / CC BY 2.0

Obviously they’re taking it for granted that people don’t use yellow pages to look up business information any more!

Making art from old phone books has a lot of appeal for me — I’ve long thought of using old directory covers to make origami stars for Christmas decorations for my friends who still work in the Yellow Pages industry.

It would actually be cool if YP industry were to create a factory to generate recycled furniture out of compressed yellow pages composite — I’ve seen chairs and tables made out of recycled paper before, and I think doing something so visible and useful would likely provide postive publicity to the ailing print directory business.

In a similar vein, the “Hidden Pizza” marketing campaign by Sensis yellow pages company in Australia used recycled material from their yellow pages billboard campaign to cover seats in the restaurant.

If more were done to diffuse the environmental complaints about unwanted phone books from those who no longer use them, it might have reduced hostility towards the industry. For instance, I do not see/hear nearly as much irritation from people about receiving unwanted newspapers in their yards, and this poses much more inconvenience to me in an ongoing basis than phone books do.

(Image courtesy of Petter Palander / CC BY 2.0)

Google Maps Adds Clickable Icons in Street View

April 23rd, 2010 by Chris Silver Smith

Google Maps has added clickable icons of businesses and places in Street View:

Clickable Icons in Google Maps Street View

Clickable Icons in Google Maps Street View - example of McDonald's in Carrollton, Tx

The icons are the same clickable icons found when you’re browsing maps of areas and are visible by default. When clicked, the icons pop open a little info-bubble that’s familiar as the same info-bubble boxes which appear over the standard maps view for place marks.

I’ve referred to these icons before as “landmark icons“, and these are generally going to be advantageous for businesses which have them, since they enable people browsing areas via Street View to discover them — yet another potential means of promotion.

In order to have this appear for one’s business, Read the rest of this entry »

Marijuana in Google Maps

April 20th, 2010 by Chris Silver Smith

Today is April 20, known as “420” in pro-cannabis circles — a day in which pot-smoking is celebrated in a number of places around the United States. So, I wondered if there were any user-generated maps of 420 party locations findable in Google Maps (only out of intellectual curiosity!). While I couldn’t find any 420 parties there, I did find maps pinpointing places where one can purchase marijuana, such as this map created by HIGH TIMES Magazine:

Places To Buy Medical Marijuana In Google Maps

Of course the locations are for people interested in medical marijuana. A cursory search for places to buy illegal drugs didn’t immediately turn up anything, although I’m mildly surprised that enterprising drug sellers haven’t thought of creating custom maps in Google to promote places where people can buy it. Read the rest of this entry »

Guerrilla Marketing Yellow Pages Down Under

April 19th, 2010 by Chris Silver Smith

Or, “How to get the hipsters to use the yellow pages again – give them free pizza!”

Using free pizza to promote the Yellow Pages in Australia

A secret restaurant offering free pizza to any smart enough to find it is apparently a front organization for a guerrilla marketing campaign to promote the Yellow Pages down under. “Hidden Pizza” emerged via a website and some word-of-mouth-marketing, offering free pizza to anyone who can find it for the next two weeks.

Hidden Pizza - Yellow Pages Guerrilla Marketing Campaign

Catch is, they apparently want you to find it a certain way. According to their site’s “Find Us” page:

Finding the restaurant is easy, just look it up the way you would any other business from April 12 – April 25 and the pizzas are free.

The business apparently doesn’t have a Google Maps entry as of yet, but The Age reveals that the restaurant is part of a marketing campaign that’s likely on behalf of Sensis, Australia’s Yellow Pages company.

Kate, over at the Eating Melbourne blog says what I’m thinking: Read the rest of this entry »