What would you do with 10,000 phone books? [yellow collection] is a site set up to collect ideas on what to do with printed yellow pages books. Some artists have contributed photos of pieces they’ve created involving the color yellow and/or phonebooks.
Yellow Pages Art from Yellow Collection Petter Palander / CC BY 2.0
Obviously they’re taking it for granted that people don’t use yellow pages to look up business information any more!
Making art from old phone books has a lot of appeal for me — I’ve long thought of using old directory covers to make origami stars for Christmas decorations for my friends who still work in the Yellow Pages industry.
It would actually be cool if YP industry were to create a factory to generate recycled furniture out of compressed yellow pages composite — I’ve seen chairs and tables made out of recycled paper before, and I think doing something so visible and useful would likely provide postive publicity to the ailing print directory business.
In a similar vein, the “Hidden Pizza” marketing campaign by Sensis yellow pages company in Australia used recycled material from their yellow pages billboard campaign to cover seats in the restaurant.
If more were done to diffuse the environmental complaints about unwanted phone books from those who no longer use them, it might have reduced hostility towards the industry. For instance, I do not see/hear nearly as much irritation from people about receiving unwanted newspapers in their yards, and this poses much more inconvenience to me in an ongoing basis than phone books do.
AU Yellow Pages Campaign Provokes Incredulity
May 4th, 2010 by Chris Silver SmithYPA’s Stephanie Hobbs wrote an article for this week’s Locals Only column at Search Engine Land, and in it she used the recent Hidden Pizza marketing campaign for the Australian Yellow Pages as an example of why local businesses need to take a multi-platform approach to modern advertising. However, Ed Kohler, outspoken critic of yellow pages advertising, took exception to the article in both the comments and on his blog, calling it a “rigged study”.
I earlier critiqued the Hidden Pizza yellow pages campaign myself, Read the rest of this entry »
Tags: ad campaigns, ads, guerrilla marketing, marketing, marketing campaigns, word of mouth marketing, Yellow Pages
Posted in General Commentary, Yellow Pages | 3 Comments »