Posts Tagged ‘brandname erosion’

Lighthouses Becoming Obsolete Due To Geolocation Technology

Monday, August 16th, 2010

I was interested to see in the New York Times this weekend that lighthouses and lighthouse keepers are becoming obsolete, in large part due to geolocation technology, such as GPS equipment on ships (probably due to cheaper radars, too).

It’s sort of sad to see an entire, specialized discipline and its iconic structures abruptly made unnecessary in this way, just from technological disruption. (more…)