The three of us spoke on local search marketing, with out-of-stater David leading off with some basic, solid tactics for ranking in local search. I followed with some observations about Google Maps’ paradigm-shift to PlaceRank and some theories on other ranking signals that Google may be using. Brian rounded out the lineup with some details on leveraging reviews for local search — an influential chunk of what likely is being used under the PlaceRank algorithms.
I was overwhelmed at DFWSEM’s advanced promotion of the event (more…)