In my article on Search Engine Land today, I outline how the recent local SERP testing being conducted by Google has the potential to not only reduce organic traffic to Internet Yellow Pages (IYPs) and online directories, but could also freeze out many well-marketed small-to-medium businesses.
So, is it “game over” for IYPs? Should they throw in the towel and move their promotional dollars to other, greener pastures?
My answer to that is a confident “no!”, and not merely because I do SEO consulting. (more…)