So, I’ve been watching the rumors wax and wane over whether Verizon and Apple will ultimately come to a deal allowing Verizon to offer the iPhone to its wireless customers. Today is a great example of how the rumor mill is gnashing back and forth on the question. Engadget just dug up news stories and legal filings which appear to prove that Apple’s original deal with AT&T is exclusive. Greg Sterling cogently rehashes this, wondering if that deal is still valid or not — and sums up stating that if it is, Apple is screwed. However, CrunchGear is reporting on how one of Verizon’s branding/ad agencies (Landor Associates) is working upon an ad campaign for a Verizon iPhone. So, how can anyone hash the truth out of the massive rumor machinery that’s making bucks off of all of us poor schmucks who keep clicking in droves to read the next unsubstantiated claims of a VeriPhone?!?
The whole question being bandied back and forth is much more important to me than the usual tech industry story-du-jour. (more…)